Ase study of topshop-finding its success factors Essay

Ase study of topshop-finding its success factors - Essay Example The past decade, however, has witnessed the transformation of `topflop’ into an authentic Top-Shop; a shop which is not only â€Å"one of the world’s hottest retailers† (Esfahani, 2006, para. 1) but one which is popularly and consistently regarded as the â€Å"bastion of cool† (Esfahani, 2006, para. 8) by teens and adults. Indeed, in a market where success is an ephemeral goal, Topshop is the epitome of success and, through its electronic storefront, seems posed for greater success. With the aforementioned in mind, the identification of Topshop’s success factors, alongside a determination of whether or not these CSFs have been carried over to its online storefront, will prove integral to the better understanding of the determinants of e-retail success. Over the past decade, Topshop’s success has been predicated on supplier quality, flexible responsiveness to market trends and consumer demands/tastes, employee satisfaction and, ultimately, consumer satisfaction. Analysis of Topshop’s success and, more importantly, its maintenance of that success, indicates that one of the leading CSFs is supplier quality. As Esfahani (2006) maintains, Topshop is extremely selective as regards the clothing lines it will carry in its store, especially its flagship one, and insists that all goods adhere to quality standards while, at the same time, remain affordable. A second, probably as important CSF, is the evident satisfaction displayed by its employees. As both Burney (2004) and Wilson (2005) notes, in immediate comparison to other fashion retailers and High Street shops where attendees and assistance are quite evidently performing a chore when assisting customers and, while unfailingly polite are quite obviously acting and behaving in accordance with management’s instructions, Topshop employees are genuinely interested, helpful and friendly to customers. They appear committed to their

Hydrogen Peroxide Essay Example for Free

Hydrogen Peroxide Essay The same reaction is catalysed by the  enzyme  catalase, found in the  liver, whose main function in the body is the removal of toxic byproducts ofmetabolism  and the reduction of  oxidative stress. The decomposition occurs more rapidly in  alkali, so  acid  is often added as a stabilizer. The liberation of oxygen and energy in the decomposition has dangerous side-effects. Spilling high concentrations of hydrogen peroxide on a flammable substance can cause an immediate fire, which is further fueled by the oxygen released by the decomposing hydrogen peroxide. High test peroxide, or HTP (also called high-strength peroxide) must be stored in a suitable, vented container to prevent the buildup of oxygen gas, which would otherwise lead to the eventual rupture of the container. In the presence of certain catalysts, such as  Fe2+  or  Ti3+, the decomposition may take a different path, with  free radicals  such as HO · (hydroxyl) and HOO · (hydroperoxyl) being formed. A combination of  H2O2  and  Fe2+  is known as  Fentons reagent. A common concentration for hydrogen peroxide is  20-volume, which means that, when 1 volume of hydrogen eroxide is decomposed, it produces 20 volumes of oxygen. A  20-volumeconcentration of hydrogen peroxide is equivalent to 1. 667  mol/dm3  (Molar solution) or about 6%. Redox reactions In acidic solutions,  H2O2  is one of the most powerful oxidizers known—stronger than  chlorine,  chlorine dioxide, and  potassium permanganate. Also, through catalysis,  H2O2  can be converted intohydroxyl radicals  (†¢OH), which are highly reactive. Oxidant/Reduced product| Oxidation  potential, V| Fluorine/Hydrogen fluoride| 3. 0| Ozone/Oxygen| 2. 1| Hydrogen peroxide/Water| 1. 8| Potassium permanganate/Manganese dioxide. Chlorine dioxide/HClO| 1. 5| Chlorine/Chloride| 1. 4| In aqueous solutions, hydrogen peroxide can oxidize or reduce a variety of inorganic ions. When it acts as a reducing agent,  oxygen  gas is also produced. In  acidic  solutions  Fe2+  is oxidized to  Fe3+  (hydrogen peroxide acting as an oxidizing agent), 2  Fe2+(aq) +  H2O2  + 2  H+(aq) ; 2  Fe3+(aq) + 2H2O(l) and  sulfite  (SO2? 3) is oxidized to  sulfate  (SO2? 4). However,  potassium permanganate  is reduced to  Mn2+  by acidic  H2O2. Under  alkaline  conditions, however, some of these reactions reverse; for example,  Mn2+  is oxidized to  Mn4+  (as  MnO2). Other examples of hydrogen peroxides action as a reducing agent are reaction with  sodium hypochlorite  or  potassium permanganate, which is a convenient method for preparing  oxygen  in the laboratory. NaOCl +  H2O2  Ã‚  O2  + NaCl +  H2O 2  KMnO4  + 3  H2O2   2  MnO2  + 2 KOH + 2  H2O  + 3  O2 Hydrogen peroxide is frequently used as an  oxidizing agent  in organic chemistry. One application is for the oxidation of  thioethers  to  sulfoxides. For example,  methyl phenyl sulfidecan be readily oxidized in high yield to  methyl phenyl sulfoxide: Ph? S? CH3  +  H2O2   Ph? S(O)? CH3  +  H2O Alkaline hydrogen peroxide is used for  epoxidation  of electron-deficient alkenes such as  acrylic acids, and also for oxidation of  alkylboranes  to  alcohols, the second step of  hydroboration-oxidation. Formation of peroxide compounds Hydrogen peroxide is a weak acid, and it can form  hydroperoxide  or  peroxide  salts  or derivatives of many metals. For example, on addition to an aqueous solution of  chromic acid  (CrO3) or acidic solutions of dichromate salts, it will form an unstable blue peroxide CrO(O2)2. In aqueous solution it rapidly decomposes to form oxygen gas and chromium salts. It can also produce peroxoanions by reaction with  anions; for example, reaction with  borax  leads to  sodium perborate, a bleach used in laundry detergents: Na2B4O7  + 4  H2O2  + 2 NaOH 2  Na2B2O4(OH)4  +  H2O H2O2  converts  carboxylic acids  (RCOOH) into peroxy acids (RCOOOH), which are themselves used as oxidizing agents. Hydrogen peroxide reacts with  acetone  to form  acetone peroxide, and it interacts with  ozone  to form  hydrogen trioxide, also known as  trioxidane. Reaction with  urea  produces  carbamide peroxide, used for whitening teeth. An acid-base adduct with  triphenylphosphine oxide  is a useful carrier for  H2O2  in some reactions. Alkalinity Hydrogen peroxide can still form adducts with very strong acids. The  superacid  HF/SbF5  forms unstable compounds containing the  [H3O2]+  ion. Domestic uses * Diluted  H2O2  (between 3% and 8%) is used to bleach human  hair  when mixed with  ammonium hydroxide, hence the phrase peroxide blonde. * It is absorbed by  skin  upon contact and creates a local skin  capillary  embolism  that appears as a temporary whitening of the skin. * It is used to whiten  bones  that are to be put on display. 3%  H2O2  is effective at treating fresh (red) blood-stains in clothing and on other items. It must be applied to clothing before blood stains can be accidentally set with heated water. Cold water and soap are then used to remove the peroxide treated  blood. Some horticulturalists and users of  hydroponics  advocate the use of weak hydrogen peroxide solution in watering solutions. Its spontaneous decomposition releases oxygen that enhances a plants root development and helps to treat  root rot  (cellular root death due to lack of oxygen) and a variety of other pests. Laboratory tests conducted by fish culturists in recent years have demonstrated that common household hydrogen peroxide can be used safely to provide oxygen for small fish. Hydrogen peroxide releases oxygen by decomposition when it is exposed to  catalysts  such as  manganese dioxide. * Hydrogen peroxide is a strong oxidizer effective in controlling sulfide and organic-related odors in wastewater collection and treatment systems. It is typically applied to a wastewater system where there is a retention time of 30 minutes to 5 hours before hydrogen sulfide is released.

Elements that build the identity of a country

Elements that build the identity of a country Chapter Five: Conclusion and Recommendations Conclusion The objective of this paper was to explore the different elements of a country’s identity that builds a country’s image. Each country has unique elements which builds its image. It is seen that the elements that builds the identity of a country plays an important role in framing the general image of the destination. With regards to Kotler’s categories of country images, it was found that Mauritius fits in the category of positive image which is countries granted with natural resources, diverse culture and gastronomy, political stability that makes up its beauty. As such surrounded by the sea, Mauritius has been gifted with inheritance beauty with its wide range of breath-taking natural scenery that makes it in a position to offer a variety of inland and sea activities to cater for the needs of the market. Additionally it was found that the multi ethnic diversity that lives in peace and harmony and sharing their culture is something unique to the image of Mauritius. It also enjoys a sound political environment Image has an important role for so as to differentiate a destination in this highly com petitive market (Yilmaz et al., 2009). The figure below has been formulated by the current author. It shows the relation between country identity and country image. It depicts the unique elements that build the image of Mauritius under the country main factors section. Those main factors establish the promotion strategy of Mauritius. Marketing Promotional Strategies Figure 11: Mauritius Country’s Image Formulated by the current author into the context of Mauritius It is to be noted that the elements of country identity builds its image and if not managed properly it can hamper its image. Notably, challenges to the image of Mauritius is the proliferation of crime activities, prostitution, drug dealing. However, it is argued that irrespective of the prevailing image, tourists keep arriving in Mauritius. By far campaigns aiming to prove that Mauritius is still a safe place to be and that such case is an exception and any country can be victim of has been successful. Moreover, country representatives established in our key markets have been doing a great job in re building the image of Mauritius by focussing on its key strengths. Moreover, this study has also found that in light of the global crisis; priorities of people have changed making long haul travel less preferred leading to a decrease in arrival from our major markets. As such to offset the arrivals from Europe, new markets (Asian countries mainly) have been sought. However, even if it di versifies into new markets, Mauritius must continue to be visible in the European countries. It has been found that the geographical factors of a destination is somewhat an imaginary influences that place marketers should deal in proposing travelers with other valuable offers that will compensate the detriments that cannot be altered. Actually, a destination cannot be re-located from its actual geographical location. Nevertheless, promoters need to offer exciting packages that will make travelers feel distance is not a big deal. For example, despite of the infinity distance and exorbitant fees, nowadays people are committed to travel to space to experience amazing features. Hence, promoters need to propose products or services that are not accessible at competitor’s destinations. In the context of Mauritius, it can be concluded that indeed it possesses unique characteristics that enable it to cater for diverse markets. In this study it has The image of Mauritius is a significant factor on tourists’ decision-making. In the past, the image of Mauritius was entirely focuses around the honeymoons segment. The MTPA has since implemented strategies and campaigns to broaden this image to include many segments which are still unknown by most tourists: family, sports, shopping. This image, which varies from market to market, is stressed upon during fairs, workshops, events, and marketing campaigns to convince potential tourists that the destination meets the requirements they expect from a holiday destination. As Mauritius has a multi-faceted image, its tourism industry can be promoted in different effective ways even in a single market. With regards to promotional activities, it can be stated that the MTPA along with major stakeholders that makes up our tourism sector possess good understanding on promotion practices. In cases where the image of Mauritius was at stake, they have used the right promotional tool (advertising, personal selling, sales promotion) to show that Mauritius is a safe place. Moreover our strategic offices in key markets have been constantly supplying the right information on Mauritius. The main purpose of a brand is to communicate what the destination has to offer that is different and unique. The brand Mauritius is being developed using its unique USP and campaign has proved to be successful. MTPA has been developing and designing the brand of Mauritius with the right strategy so as to effectively communicate its brand promise and brand essence across the world. The major findings of this study can be summarised as follows: The image of Mauritius has been developed largely from its natural elements; history, culture, geographical factors, its people. Such elements can neither be manipulated nor altered easily. However things such regulations to enter the country, information sources (media) can be managed and should be used to improve the image of Mauritius. The research findings have concluded that policies and regulations to enter Mauritius are quite simple. Thus it does not discourage travellers to come to Mauritius. Irrespective of the established assumptions, promotion strategies should inevitably reflect the real situation of the destination and not paint abstract pictures to meet false expectations of tourists. The image of a destination significantly influences consumer’s evaluation. Therefore, the prevailing image decides the actual promotion strategy that will suit the target market. For tourism promotion to be effective, it should be supplemented by trade and investments projects. Those projects shall contribute in paving way for a favourable environment mainly by enhancing the current infrastructures and also introducing recent amenities which are essential in today’s tourism. . In the attempt to create a positive image for Mauritius, the MTPA along with other bodies that builds the tourism sector has made considerable efforts that have succeeded in re building its image in light of major crisis and attracting as much travellers. Recommendations: From the study and analysis, several spots have been identified where improvements could be brought in order to enhance the image of Mauritius and hence maximize tourist’s arrivals. The recommendations are dedicated to the future perspectives of the tourism industry. Government needs to invest in building the event and conference sector We have the basics to start events and conference business in Mauritius: few venues, event companies, and good logistics. However, Mauritius is note widely reputed to be a destination of events and conferences. Infrastructures to support events and conferences are inadequate. Instead of developing huge shopping complexes like bagatelle mall of Mauritius, Cascavelle, Mont Choisy, the government needs to encourage investors to use these plots of land to build venues like the SVICC. In other countries the conference centers are much bigger than the SVICC, they offer accommodation as well. As soon as the existing infrastructures (enlargement of road network, proper lighting and sewage facilities) are in place, the demand for events will automatically arise. Moreover, our unique blend of cultures should be promoted more massively. Incorporate cultural tourism in our core tourism product. Regulate developments As the tourism industry continues to prove successful, people recognize the advantage of investing in the sector. As a result hotel, tourist residences, guest house, restaurants are growing like mushrooms. Identify areas that are already saturated. For example ile aux cerf, there is already enough pleasure crafts operators there. Therefore, no more permits should be given to those saturated spots. A decrease in building permits is an action that needs to be considered by the government because nowadays less and less green spaces are available for tourists who prefer to travel to a destination far away from their stressful lives of buildings and pollution. Rebuilding of the MTPA website The main body aiming at promoting tourism is the MTPA. Since we have tourists from across the world who shows interest in Mauritius. It is worthwhile to consider in re building the MTPA website in different languages. This will ease access to information for everyone. Moreover an online system should be set up whereby any queries posted should be replied back in less than three hours. This will show our professionalism and dedication to be the best. Moreover the MTPA website should be a one stop shop providing information on all aspects of Mauritius (hotels and any other tourist accommodations, nightlife, climate, flight information, etc). Celebrity Marketing To increase tourist arrivals in order to reach its target of 2 million tourist’s celebrity marketing could be used. Certainly it will cost much to employ those celebrities but the returns on such an investment will be much higher. Those celebrities could be from Bollywood, Hollywood, and the world of sports. Those people will be regarded as trend setters for the higher segments and they position Mauritius as an aspirational / desirable holiday destination. Launching of a travel newspaper A travel newspaper/magazine providing the calendar of activities for the year should be published at least two times during a year. The magazine should be designed using our unique elements to show our uniqueness and it should be distributed to our strategic offices in our target markets. Those people working in our strategic offices should be encouraged to distribute those magazines to travel intermediaries across the world. In this way potential travelers will have a visual description of Mauritius and what they might be losing if they decide not to come to Mauritius. Branding Mauritius Branding plays an important role, as with all tourism destinations, as it is crucial to present a brand that will attract people. All campaigns, whether simply marketing campaigns or online/offline sales campaigns, need to include branding elements to attract potential tourists. The brand identity helps to establish a relationship between the destination and the customer, and can help to convince the latter to choose the destination. Without this element of branding, it would otherwise be hard to convince potential tourists to choose Mauritius over competing destinations.

Villainous Iago of Shakespeares Othello Essay -- Othello essays

Villainous Iago of Othello  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Who can compare in depth of evil to the villainous Iago in William Shakespeare’s tragic drama Othello? His villainy is incomparably destructive on all of those around him.    Iago’s very language reveals the level at which his evil mind works. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes the types of base, loathsome imagery used by the antagonist Iago when he â€Å"slips his mask aside† while awakening Brabantio:    Iago is letting loose the wicked passion inside him, as he does from time to time throughout the play, when he slips his mask aside. At such moments he always resorts to this imagery of money-bags, treachery, and animal lust and violence. So he expresses his own faithless, envious spirit, and, by the same token, his vision of the populous city of Venice – Iago’s â€Å"world,† as it has been called. . . .(132)    Iago is the â€Å"perfect† bad guy in the sense that his type is just what the audience of 400 years ago expected. Louis B. Wright and Virginia A. LaMar in â€Å"The Engaging Qualities of Othello† comment on how the character of Iago is the wholly expected type of villain for an Elizabethan audience:      Iago at once captures the attention of the spectator. He is the personification of the villain that Elizabethans had come to expect from Italian short stories and from Machiavellian commentary. Villains of this type, as well as those of domestic origin, had long been popular on the stage. From the days of the mystery and morality plays, the characters personifying evil invariably had gripped the attention of audiences, for iniquity always stirs more popular excitement than virtue. (127)    First of all, Iago’s very words paint him for ... ...racter Revealed Through Dialogue.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986.    Ferguson, Francis. â€Å"Two Worldviews Echo Each Other.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.      

Hank Aaron

Hank Aaron Henry Louis â€Å"Hank† Aaron Born February 5, 1934 , Nicknamed â€Å"Hammer†, Or â€Å"Hammerin Hank†, Is A Retired American Baseball Right Fielder Who Played 23 Seasons In Major League Baseball From 1954 To 1976 . Aaron Was Considered To Be One Of The Greatest Baseball Players Of All Time . Background : Hank Aaron Is Widely Regarded As One Of The Greatest Hitters Of In The History Of Baseball . For Nearly 23 Years , Aaron Played As An Outfielder For The Braves And The Milwaukee Brewers . He Was Setting Several Records And Winning Honors .Aaron Continues To Hold Many Of Baseball Records Including , Runs Batted , Extra Base Hits , Total Bases , And Most Years With 30 Or More Home Runs . For More Than Two Decades , Aaron Held The Record For Most Career Home Runs (755) . Early Life : Born Henry Louis Aaron On February 5 , 1934 . Hank Aaron Was Born In Mobile , Alabama . Aaron And His Family Moved To The Middle-Class Toulminville Neighborhood When He Was 8 Years Old. Aaron Developed A Strong Affinity For Baseball And Football At A Young Age, And Tended To Focus More Heavily On Sports Than His Studies.During His Freshman And Sophomore Years , He Attended Central High School, A Segregated High School In Mobile, Where He Excelled At Both Football And Baseball. On The Baseball Diamond , He Played Shortstop And Third Base . In His Junior Year , Aaron Transferred To The Josephine Allen Institute , A Neighboring Private School That Had An Organized Baseball Program . Before The End Of His First Year At Allen , He Had More Than Proved His Abilities On The Baseball Field.Then, Perhaps Sensing That He Had A Bigger Future Ahead Of Him , In 1951 , The 18-Year-Old Aaron Quit School To Play For The Negro Baseball League's Indianopolis Clowns . Famous For : He Had The MLB Record For Most Career Home Runs Of 755 Until Barry Bonds Broke The Record . He Hit 24 Or More Home Runs Every Year From 1955 Through 1973 , And Is The Only Player To Hit 30 Or M ore Home Runs In A Season At Least 15 Times . He Is One Of Only Four Players To Have At Least 17 Seasons With 150 Or More Hits . Hank Aaron Broke Babe Ruth’s All The Home Run Record Babe Ruth Had Hit 714 Home Runs During His Baseball Career . Legacy : In 1974 , After Tying The Babe On Opening Day In Cincinnati , Aaron Came Home With His Team . On April 15 , He Banged Out His Record 715th Homerun At 9:07 p. m. In The Fourth Inning Against The Los Angeles Dodgers . It Was A Triumph And A Relief . The More Than 50,000 Fans On Hand Cheered Him On As He Rounded The Bases . There Were Fireworks And A Band , And When He Crossed Home Plate , Aaron's Parents Were There To Greet Him . Overall , Aaron Finished The 1974 Season With 20 Homeruns .He Played Two More Years , Moving Back To Milwaukee To Finish Out His Career To Play In The Same City Where He'd Started . After Retiring As A Player , Aaron Moved Into The Atlanta Braves Front Office As Executive Vice-President , Where He Has Bee n A Leading Spokesman For Minority Hiring In Baseball. He Was Elected To Baseball's Hall of Fame In 1982 . His Autobiography , I Had A Hammer, Was Published In 1990 . In 1999, To Celebrate The 25th Anniversary Of Breaking Ruth's Record , Major League Baseball Announced The Hank Aaron Award , Given Annually To The Best Overall Hitter In Each League .

University of Phoenix Material Essays (404 words) - Education

University of Phoenix Material Essays (404 words) - Education University of Phoenix Material Stages of Critical Thinking Part 1: Stages of Critical Thinking Complete the matrix by identifying the four beginning stages of critical thinking as detailed in Critical Thinking. |Stages of critical |Stage description | |thinking | | |The Unreflective |These are the thinkers that are basically | |Thinker |unaware of the role of thinking in their | | |lives and of potential problems with their | | |own reasoning. Mostly these thinkers may be | | |educated, they tend to be unable to resolve | | |problems in thinking or find new strategies | | |to solve problems. | |The Challenged Thinker|A challenged thinker has become aware of the | | |role thinking plays in their lives. They have| | |an understanding of the basic elements of | | |reasoning. They may think they have critical| | |thinking skills, but they may not recognize | | |that they apply these critical thinking | | |skills in their lives, and making it tough | | |for them to improve their thinking abilities.| |The Beginning Thinker |The beginner thinker realizes that they | | |sometimes experience tough times in their | | |reasoning or problem solving; and they take | | |great measures to monitor and improve their | | |thinking. | |The Practicing Thinker|Theses thinkers understand that the human | | |mind tends to be self-deceit, and they | | |attempt to assess and critique their own | | |conclusions, beliefs, and opinions. | Part 2: Your Thinking Write a 75- to 150-word explanation of your current level of critical- thinking development, and explain why you placed yourself at that stage. I believe I am a practicing critical thinker, because I don't always think critically and do have to often remind myself of the habits that I need to change when it comes to thinking. I am enthusiastically working hard to change my negative thinking habits into positive thinking habits. I tend to procrastinate often and get work done at the last possible minute with everything that I do. I recognize that I do have worthy habits and I do my best to apply them when solving issues. I am a person, who is afraid change, and I do realize the need for change in my life and in the way I problem solve. It is a battle to analyze all of the information and options available to me before solving issues and I sometimes try to take the easiest route. I understand I have personal issues to work on as far as my own beliefs and reasoning, but I do try my best to better my thinking.

Dramatically effective Essay Example

Dramatically effective Essay Example Dramatically effective Essay Dramatically effective Essay Discuss the ways in which the final scene in act one from A View from the Bridge is dramatically effective.  Miller makes the final scene in act one so dramatically effective by using every conversational topic to build up this tension right up until the end when tension is paramount. Throughout the scene, the characters; Eddie, Rodolfo, Catherine, Marco, and Beatrice do not let their rational behaviour slip. Instead, they are fully wound up until the end of the act enabling sparks to fly later on in the play. The scene opens on Alfieri with his opening line there are times when you want to spread an alarm. This indicates that he has strong feelings for Eddie Carbone and his family which he cannot act upon, being in the position which he is, a high-powered lawyer, who should not become emotionally involved in his cases. He therefore feels helpless and trapped. He can foresee the tragic events which happen in the play but is unable to do anything about them. This is an ominous speech. By the end one can sense that tragedy is inevitable. To put the rest of the scene in context, Eddie has recently found that his niece Catherine has grown from a small child to a beautiful young woman and therefore has mixed feelings for her, both sexually and paternally. He also has mixed feelings for his wifes cousin Rodolfo, an illegal immigrant from Sicily. Stereo-typically homosexual signs given off by Rodolfo lead Eddie to believe that Rodolfo is gay. Eddie is uncomfortable with this firstly because he is jealous of Rodolfo who is going out with his niece Catherine and also because, as the audience later find out, Eddie has sexual feelings for Rodolfo. The rest of the scene is set in the apartment of Eddie and begins with him and his family finishing dinner. Marco and Rodolfo are telling Eddie, Catherine and Beatrice about the different places they have visited. Throughout the conversation, Eddie shows signs of resentment and bitterness towards Rodolfo, directing his full attention towards Marco in an attempt to snub Rodolfo. Miller has done this by adding Marco to Eddies lines and also to Marco before Eddies lines in the stage directions. Eddies behaviour comes across as immature and naive in this time of heightened emotions. He and Beatrice also show that they have been poorly educated when Beatrice says You never think of it, that sardines are swimming in the ocean! and Eddie later declares I heard that they paint oranges to make them look orange, whereas Rodolfo and Marco come across as experienced and well-travelled. This is a dramatically effective opening to the scene because it begins to set up understanding amongst the audience of the characters more complicated feelings towards one another which is crucial around this point of the play. The section where Eddie loses his temper when attempting to look calm is made dramatically effective by Miller starting off using dramatic irony. The audience knows information about Eddie which the others who are present in the room do not. This is that when Eddie talks about Rodolfo and how wonderful it is that he can sing, cook and make dresses, he is in actual fact being sarcastic but not to the realisation of the other people in the room. By mentioning Rodolfos talents three times during one small section of the play, Eddie is attempting to show up Rodolfos homosexuality and the use of repetition emphasises and prolongs this notion. The final time he does this is when he is saying that Rodolfo should not be on the water-front because he has all these talents and in saying this he is also attempting to separate Catherine from Rodolfo. Meanwhile he is showing that he is angry and frustrated. He is physically manifesting this frustration upon a newspaper which he is twisting up as the tension is mounting inside him. The word unconsciously is used to show he is unaware of the fact he is doing this. The newspaper then suddenly breaks in half which is a signal to Eddie that he should get up and express his manliness and Rodolfos effeminacy. At this point the audience would sense that Eddie is beginning to crack up. When Eddie teaches Rodolfo to fight there is much tension in the air due to the deep, intricate emotions which the characters and Eddie in particular are experiencing at this time. Miller uses dramatic irony to make this point in the play more dramatically effective. The true reason for Eddie teaching Rodolfo to fight is to show that he is the real man ultimately to win over Catherine but instead Eddie falsely appears enthusiastic, pretending he genuinely wishes to help Rodolfo defend himself in the future. What is ironic here is that Eddie is using a fight to show affection to cover up for the fact he genuinely wishes to fight Rodolfo and to hurt him. In the end the sun beats the wind when Rodolfo asks Catherine to dance with his feminine charm, after possibly picking up on what Eddie is attempting to do to him. Miller has created the final dramatic image of act one using actions as opposed to speech when Marco challenges Eddie to a chair lifting contest so as to remind Eddie of family loyalty among brothers and that when it matters, Marco will be loyal to Rodolfo. He also brings on this contest to prove that it is his and not Eddies that is the greater physical strength thus shattering the one thing Eddie was convinced he had over the other two men. The final image of Marco standing face to face with Eddie and with the chair raised like a weapon over Eddies head is symbolic of what a small, helpless man Eddie Carbone really is and it is also an ominous image considering what happens later on in the play. This is the last time they will stand face to face like this before they are standing face to face in a death match. In summary, Miller makes the final scene in act one from A view from the Bridge dramatically effective with the frequent use of tension and dramatic irony. The use of ominous moments helps to build up dramatic effect for later in the play. Eddie Carbone is Millers vehicle for articulating complex human emotions and his use of this characters speech and body language which makes this particular scene so dramatically effective.